Walt Disney World, dubbed "The Happiest Place on Earth," has proven to be that, not just because of the characters from the company's famous cartoon features that are found walking around, the expensive theming, or the amusement rides. Disney's success goes beyond these aspects into something much deeper; and it's not pixie dust!
Michael E. Costello, class of 2006
Disney's prominence in the market stretches to its amazing corporate culture and philosophy. This book breaks Disney's corporate culture down into seven simple lessons that anyone can understand and most definitely use in any business. Issues such as integrity, employee satisfaction on the job, and good customer service are all covered.
What I found most interesting about this book is that it presents concepts that should actually come as no surprise to the reader. What Disney does is to make sure the company is consistent in its customer service and training. Too many businesses fail to always pay attention to such details, and that can have a tremendous impact on any business, positive or negative.
I recommend this book to anyone who will someday be working in or running any business that is customer service oriented in the least. It's both interesting and fun to read.
Connellan, Tom. Inside the Magic Kingdom : Seven Keys to Disney's Success. Austin, Tex.: Bard Press, 1997. (OhioLINK)
Submitted by Michael E. Costello, class of 2006